Interact

Almost £4m of funding has been approved for a new ESRC Network Plus to bring an economic and social science dimension to the £147 million Made Smarter Innovation programme.

The new network will be led by Co-Directors Professor Jan Godsell of Loughborough University and Professor Jill MacBryde, the University of Strathclyde.

The Made Smarter Innovation challenge aims to help UK manufacturing become more productive and competitive through the innovation and diffusion of digital technology. Made Smarter Innovation also supports manufacturing to achieve Net Zero by 2050. Whilst the much of focus of MSI is on industrial digital technologies, there is an awareness of how important social and economic insights will be in ensuring that the MSI challenge achieves its aims.

About Interact

What does Interact serve to do?

InterAct seeks to “pioneer human insight for industry” and is a call to arms for academics from the social sciences to support the innovation and diffusion of digital technologies that will result in a stronger, more resilient UK manufacturing industry. Working alongside other partners within the wider Made Smarter community, the long-term vision is to build a strong, vibrant, interdisciplinary community to support UK manufacturing.

Officially launching at Digital Manufacturing Week, this is an exciting 38-month programme of work, commencing from November 2021 and is due to end in December 2024. Along with Prof. Jan Godsell and Prof. Jill MacBryde, supporting the programme is a dedicated Network Management Team and a core research team from Loughborough, Strathclyde, and Sheffield Universities.
How did Interact develop?
Jan and Jill undertook preliminary work throughout the summer, talking to stakeholders, understanding their needs, and designing the network. Between March and July 2021, over 30 stakeholders from industry and academic were interviewed, along with other information gathering sessions, such as town hall events, workshops and a nudgeathon. The InterAct network and programme of activity will take these learnings to ensure it meets the needs of stakeholders.

There are 5 key elements to the programme:

A Commissioned research programme will provide the opportunity to curate, augment and amplify insights from the ESS to support the diffusion and adoption of IDTs. 5 different funding mechanisms have been adopted to broaden the appeal of the programme and increase participation. These include systematic reviews, small projects, a sandpit, Early Career Researcher (ECR) Fellowship programme, and an impact acceleration fund resulting in 18 interdisciplinary projects.

A Knowledge exchange programme is critical to the diffusion of ideas from the ESS to the policy makers, manufacturers and IDT providers who could benefit from the adoption of IDTs. The comprehensive programme includes a range of activities that amplify the core research programme (international webinars, discovery days, annual conference), provide education and insights (impact workshops, insight days, summer school), support academic publication (special tracks, journal special issue) and enable and amplify the diffusion of ideas (website and curation platform, mentoring programme, access to Emerald impact services).

The Core research programme compliments the commissioned research programme base by addressing more systemic problems that require a longer term and more in-depth research. It has the additional benefit of providing a common purpose to galvanise the team. Future focused it considers the future of manufacturing ecosystems (Prof. Jan Godsell and Dr Alok Choudray, Loughborough), future of work (Prof. Jill MacBryde and Prof. Colin Lindsay, Strathclyde) and the future of the economy (Prof. Vania Sena and Prof. Philip McCann, Sheffield).

An Impact acceleration programme. There are lots of ESS insights currently in existence, that are not in a form that is easily accessible to policy makers, manufacturers, and IDT providers. Researchers often lack the time and skills to turn their work into more accessible outputs. An impact acceleration programme has the dual benefit of building impact capacity within the ESS community whilst making the insights more accessible to end users.

A Storytelling fellowship programme. The ability to use storytelling as a methodology and form of dissemination is a key research skill for economic and social scientists. The storytelling fellowship programme has the dual benefits of building storytelling capacity within the ESS whilst using stories to make insights more accessible to the end users, the network and society at large.

Our long-term vision is to build a strong, vibrant, interdisciplinary community to support UK manufacturing in the adoption and development of digital technologies that will result in a stronger, more resilient, manufacturing base. We know that technology alone is not enough. We need to harness the knowledge of people and society to really reap the full benefits that technology can bring.

Whilst there are clear advantages of this network for the economy, manufacturers, and technology providers, there are also benefits for the academic communities. Collaborative working, new challenges, and contexts will open up new avenues for world-leading research.
Interact co-director Professor Jill MacBryde of the University of Strathclyde

Looking to the future, our aspirations for InterAct is a community, with clear added-value for all, where stakeholder groups want to engage and be part of the network. We will embed diversity and inclusivity. Diversity of thought will bring benefits of multiple perspectives. Inclusivity will help us to embrace and collaborate with existing research groupings, rather than compete with them.

Participation will be based on expertise, not status, and we will seek to develop people at all stages of their careers. Our vision of success would be that the InterAct is seen as a partner of choice; easy to work with, welcoming, and professional. Ultimately, we would like to be a one-stop-shop that curates existing & emerging knowledge and capabilities, research and education, and showcases leading practice.
Interact co-director, Professor Jan Godsell of Loughborough University

Digital technologies have the power to radically transform how we manufacture and deliver the products and services of the future and deliver a more sustainable, resilient, prosperous economy with fundamental changes to the nature of work. A key part of delivering an optimal future in manufacturing will be enabled by harnessing the insights from the broader economic, social, regulatory, and political sciences.

I’m delighted to see the launch of InterAct and to welcome Jan and Jill to the overall effort as co-directors, combining two of our leading academics in this space bringing leadership, insight with a passion for manufacturing. I’m excited to get this work underway and to support Jill and Jan as they reach out to the broad network of capability to engage and shape a vital and exciting programme of work.
Chris Courtney, Challenge Director for Made Smarter Innovation, UKRI

Get involved

InterAct is a call to arm for people to come together and interact to ensure that the full range and depth of social and economic science insights are accessed across the Made Smarter Innovation challenge and wider UK manufacturing sector. InterAct will also play a key role in developing and supporting the creation of an effective digital innovation ecosystem to accelerate the innovation and diffusion of Industrial Digital Technologies. The InterAct network will officially launch during Digital Manufacturing Week which takes place in Liverpool 9-11^th November 2021. Register here.

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